Bakery owners all want to grow a successful business. One way to do that, besides the freshly baked bread and other delectable goodies, is coming up with a good marketing strategy. And because the people of today are pretty much glued to the Internet, the web would be the best place to reach out to consumers. And so, creating a website for your bakery makes perfect sense.
A lot of bakery owners acknowledge the hugely powerful benefits a website can have when first starting a bakery. So to make sure your online services would stand out from all the rest, here are a few tips to designing the ideal website for your bakery.
Provide picture perfect photos
So long as you have good photos, even the simplest website will look incredible, such as that of Sprinkles Cupcakes. Photos are the best way to lure in visitors and customers. Besides location and pricing, visitors will want to know what you’re offering, and photos of your products can give you that. Make sure you work with a good food photographer though, so that people are left wanting.
Offer information about your products
Another thing that would help is to give information about each of the products you offer, such as name, price and a brief description. Visitors will be pleased when they know what they’re looking at, and they will also be more inclined to orderi your products or come to your storefront. Sweet Crumbles introduces you to their different flavors, and makes your mouth water with their carefully thought of descriptions.
Take advantage of responsive web design.
Consumers will be accessing your website from their phones or tablets, not just their laptops and desktops. Using responsive web design will be quite useful for business because it maintains your website’s user-friendliness regardless of the device people are using. Visitors wouldn’t have to zoom in or out just to get a good resolution, which can be quite annoying. One bakery site that I know uses responsive web design is that of Tartine Bakery.
Steer clear of excessive styling
One other thing that’s annoying about websites is their excessive styling. I prefer sites that are user-friendly because it doesn’t confuse visitors. Just focus on displaying your products as enticingly as you can, and make sure your contact information and/or order forms are easy to access. One website that has been able to achieve this is Dots Cupcakes – simple yet straightforward.
Choose colors wisely
I personally like looking at websites that are careful about the colors and themes they use, such as the one of Crème Cakeshop and Bakery. When visiting their site, it feels as if you’re at the actual storefront.
But however good-looking your website may be, it is important that you back it up with excellent service. Make sure that you regularly check on your website, especially when you allow people to contact you, give feedback or place orders online. Also see to it that you are able to update your website whenever there are any changes with regards to your products, pricing, location and contact information. In the end, good service will be what makes your bakery’s website truly impressive.