Case Study

Cards Galore

Cards Galore are one of the UK’s top 20 card and gift retailers with over 70 stores in the country.

In 2006 Cards Galore came to Brilliant with the objective of launching their successful high street business online. Brilliant built a bespoke ecommerce website with a CMS that would enable Cards Galore staff to manage, update and run the website in its entirety. Brilliant has helped increase awareness of their website to their target audience by developing partners with third party organisations to help increase web traffic and their customer base. Brilliant also designed a fully integrated email marketing system that Card Galore can use to stay in touch with their customers.

Cards Galore now get over 100 new sign ups per day to their customer enewsletter and up to 2,000 individual hits to their website. They now have a large database of customers which they can keep in contact with to ensure that they maintain brand awareness and inform them of offers and discounts.